Saturday, February 20, 2010

Women, 10 days prior to menstruation love impulse shopping

According to the British "Daily Telegraph" reported that a new study shows that a woman shopping habits related to their menstrual cycle.

  

Researchers at the University of Hertfordshire, said the arrival of the first 10 days of vacation leave, women are more likely to impulse shopping. Psychologists believe that shopping spree may be premenstrual hormonal changes in women's response to the body caused by a form of negative feelings.

 

Karen who led the study. Professor Payne told reporters: "In the luteal phase (the period before the onset of menstruation), a woman shopping less controlled, more impulsive, more easily over-consumption. This consumer behavior is a woman on the tension emotional reaction to an external. In the pressure, easy to depression when a woman is more likely to get pleasure from shopping, the shopping spree as a mood regulator. "

  

Professor Payne also said that compared with alcohol and drug abuse, women relax by shopping is more social recognition approach. Of course, if a woman worried about their own "consumer control", then the best days of the menstrual cycle to avoid the shopping coming to an end.

 

The new study results will be held on March 31 the British Psychological Society conference officially announced.

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